You have questions, we have answers

Find answers to our most frequently asked questions.


What are nootropics?

Nootropics (/noʊ.əˈtrɒpɪks/ noh-ə-TROP-iks) are supplements, and other substances that are claimed to improve cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals. Nootropics is nutrition for the brain.

Are nootropics safe?

Yes – nootropics are safe, and nootropics are classified as nutritional supplements. We have used science based ingredients, and use only the highest quality ingredients sourced globally.

What ingredients are included in your Simply Nootropics Essentials?

Simply Nootropics Essentials is formulated with 7 natural nootropic ingredients, each chosen for their unique benefits to cognitive health and function. You can find a full breakdown of our Essentials ingredients here.

What ingredients are included in your Simply Nootropics Elevate?

Simply Nootropics Elevate is a carefully formulated supplement with a robust blend of 20 natural nootropics ingredients, designed for full cognitive, anti-ageing and longevity support. You can find a full breakdown of our Elevates ingredients here.

What Ingredients Are Included in Simply Nootropics Sleep?

Simply Nootropics Sleep is formulated with a blend of 7 natural nootropic ingredients, each chosen for their specific benefits in promoting restful deep sleep and enhancing sleep quality. You can find a full breakdown of our Sleep ingredients here.

When Will Simply Nootropics Elevate Be Available Again?

We're excited to announce that Simply Nootropics Elevate is set to make a comeback in 2024. Our team is dedicatedly refining and enhancing the formula to ensure it stands as the world's most comprehensive and effective nootropics stack in the world. Stay tuned for updates on its release!

Why does Simply Nootropics Elevate cost so much?

We set out to create the worlds leading nootropics stack. We use the highest quality ingredients, with meaningful dosages to give you significant cognitive and longevity improvements. Most Nootropics products have one, or two ingredients that solve one problem. Our product has 20 world leading nootropics ingredients inside, optimising multiple brain pathways. We encourage you to do your own research on our formula and ingredients inside.

Are there any side effects with nootropics?

Only good ones. All of our ingredients are safe and third party lab tested. We don’t use any stimulants, fillers or nasties in our products. We take these quality steps to ensure Simply Nootropics works for all kinds of people. We pride ourselves on creating game-changing formulas backed by research and science, and actually formulated by our in-house science team unlike other brands.

Is there caffeine in Simply Nootropics?

No, we don't use caffeine and believe in clean, clear focus and energy. You can take our product with a coffee or green tea if you want to.

Can I take nootropics on top of my supplement regimen?

Without knowing exactly what you take, we can't confirm for sure however we can generally say taking Simply Nootropics will be fine with other supplements you may be taking including multi vitamins, collagen, fish oil and other common supplements. Our products have multiple nootropic ingredients and may be able to replace some supplements you may be taking. Feel free to contact us if you have any direct questions or join our Facebook community group for real time support.

How long does it take to work?

Consumers report immediate cognitive benefits within a couple of hours of taking Simply Nootropics, however as you continue to take our product, you will see an improvement over time. That's because our product is helping your brain repair itself, optimising neural pathways.

Nootropics have the most impact when taken on an empty stomach, just after waking from a normal night of rest.

We recommend taking our product for at least 30 days before making a judgement.

How do I know if its working?

You may feel more energised, have more motivation and clarity, be better at multitasking, have faster processing times, recall information easier, be more clear and at ease. There are many effects that come from providing nutrition to your brain.

What are the capsules made from?

We use vege capsules (gluten-free) made from plant-derived cellulose which are tasteless, and non-irritating. They are a quality empty-capsule product, suitable for vegans and vegetarians.

How long will one bottle last me?

One bottle will last one month, and is designed to take for 5 days on and 2 days off on a "cycle". Most consumers take nootropics Monday - Friday, or save them for 5 days during the week that are more mentally demanding. However you can also take them daily if you would prefer.

How should I store my Nootropics?

Store in a cool dry place, out of reach of children.

Will nootropics make me smarter?

Simply Nootropics will support attention, memory, focus, motivation, and other higher executive functions. It will not raise your I.Q. Combining our product with learning, will help you become smarter.

Are your nootropics vegan, gluten free, GMO-free, and free of nasties?

Yes, yes and yes. Our nootropics are vegan, gluten free,  GMO-free, and does not contain fillers, stimulants, caffeine or nasties.


Where do you ship from?

All our products are currently made in New Zealand and shipped from our warehouse in Hobsonville, Auckland, NZ.

Will my order be tracked and shipped?

Yes it will. Your order will be shipped via NZpost for New Zealand deliveries.  You will receive a tracking number upon your order being dispatched via email and SMS.

How much is shipping?

Shipping is free in New Zealand for orders over $40 from our NZ website. Shipping will be calculated for any other countries at checkout, depending on your location.

How fast is shipping to AUS?

There is free standard shipping via courier select. We dispatch the order the next business day after you have placed it and supply track and trace. The average order time frame to most locations for free shipping in Australia is 2-6 days.

Subscription Management

How do I log in?

Click the account icon in the top right of our website on the header, or "subscriber login" in the footer.

Can I cancel my subscription at any time?

Yes, absolutely. You can cancel your subscription at any time by logging into your online account or by contacting our customer support team at

How do I create a subscription account?

If you purchase a subscription, your account will have automatically been created when you checked out. If you have not purchased or purchased without a subscription, you will not have nor can create an account. The account is specifically for subscribers only.

I'm having trouble logging in. What should I do?

Your login email is the same email you used when purchasing your subscription. By going to the account page, you can enter your email and you will be sent a one time code to login every time.

If you cannot remember it, simply send an email to our customer support team at and we'll sort you out.

How do I change my delivery frequency?

After logging in, click 'Manage Subscription'

Simply login to your account, Then click 'Delivery Schedule' and choose between the selected options and click save to confirm.

What happens if my card declined?

You will be sent a notification email and we will attempt to process your payment the following day.

How do I change my order date?

After logging in, click 'Manage Subscription'

Click 'Next Charge Date' then select the date you wish to be charged on and click 'Update Next Shipment Date' to confirm.

If you want your order immediately, simply click 'Order Now'.  Alternatively you can send an email to our customer support team at and we'll sort you out.

How do I increase or decrease the quantity on my subscription?

After logging in, click 'Manage Subscription'

Click on the 'Product' link and update the quantity, then hit update. Alternatively you can send an email to our customer support team at and we'll sort you out.

How do I add, remove, or swap products on my subscription?

After logging in, click 'Manage Subscription'

Click on whichever product you'd like to add, select whether you want a 'once-off' or ongoing 'subscription'.

How do I update my shipping or billing address or payment details?

Shipping details:

After logging in, click 'Manage Subscription'

Click 'Shipping Address' and update your details accordingly

Payment details:

After logging in, click 'Manage Subscription'

Then click 'Payment Method' and follow the prompts.


What actually is NMN?

NMN, or nicotinamide mononucleotide, is a vital precursor to NAD+, a molecule crucial for cellular energy production and overall maintenance. As we age, our bodies naturally produce less NAD+, affecting various cellular functions. Supplementing with NMN can help replenish NAD+ levels, potentially benefiting cellular health and vitality. 

This supplement has captured the attention of leading scientists, biohackers, and celebrities worldwide, all seeking to harness its potential anti-ageing and health-optimising effects. 

Prominent figures in the fields of biochemistry and anti-aging research, such as Leonard Guarente, Nir Barzilai, David Sinclair have also explored the implications of NAD+ and NMN in their work, further validating its significance in the scientific community, and it’s commonly used by well known celebrities including Justin Bieber.

What are the benefits of taking NMN?

NMN, a precursor to the vital coenzyme NAD, plays a pivotal role in several cellular processes, including energy metabolism, DNA repair, and gene regulation. As NAD levels diminish with age, contributing to age-related conditions like Alzheimer's and Parkinson's disease, NMN supplementation can potentially elevate NAD levels. 

This may enhance cognitive abilities and slow the progression of age-related decline.

What are the benefits of taking TMG with my NMN or Resveratrol?

In short, It helps in balancing and optimising the use of these supplements for better results. TMG Betaine, an essential supplement for anyone using NMN or Resveratrol as part of their cognitive and longevity regimen. TMG Betaine, also known as Trimethylglycine, plays a pivotal role in the body's methylation processes, which are crucial for optimal cellular function and DNA repair.

Our TMG Betaine is expertly formulated to complement the effects of NMN and Resveratrol, enhancing their benefits while supporting overall cognitive health and well-being. It's particularly beneficial for those looking to maximise the efficacy of their nootropic and longevity supplements.

Where is your NMN made?

Our NMN is made in New Zealand from imported ingredients. Where we source our NMN varies depending on the quality of the end powder. We’ve sourced from countries including Japan, USA, China, and Europe and are not reliant on one supplier. The source at any given time may change and continues to do so as we seek only the highest quality raw ingredients. These ingredients are eventually third party tested for purity and processed in our New Zealand facility. We're proud to hire local staff in New Zealand to support our supply chain. If it doesn’t meet our incredibly high standards, we won’t sell it!

Unfortunately there is a rampant spread of misinformation from some companies that NMN is only sourced from China in an attempt to discredit our processes. But don’t just take our word for it - after a quick Google search you will also clearly see that there are in fact a number of trustworthy countries that supply NMN powder, as previously noted. Currently the two biggest suppliers of NMN are China and North America.

Is NMN natural or synthetic?

While NMN is naturally present in living organisms, the NMN in supplements, including ours, is synthetically produced for stability and cost-effectiveness. Synthetic NMN offers controlled purity and longer shelf life, with no known physiological drawbacks compared to its natural counterpart.

Is NMN vegan, gluten free, GMO-free, and free of nasties?

Absolutely. Our NMN is vegan-friendly, non-GMO, and free from gluten and any undesirable additives, ensuring a pure and clean supplement.

Which foods contain NMN?

Foods such as broccoli, avocados, and almonds contain NMN, but in minimal amounts. To put it in perspective, the NMN content in 500mg of our supplement is equivalent to what you'd find in 25kg of broccoli!

500mg of pure NMN is the equivalent of taking 25kg of broccoli!

Is your NMN tested for purity and stability?

We guarantee the integrity of our NMN with comprehensive testing, demonstrating 99.9% purity level through certificates of analysis.

How long until I start seeing results?

Many users report initial cognitive improvements within hours to days of starting Simply Nootropics NMN. Over time, the benefits can enhance, with typical progress as follows:

Days 1-15: Enhanced energy, memory, and cognition.

Days 15-60: Noticeable weight loss and improved insulin sensitivity.

Days 60-180: Significant reduction in biological ageing markers.

What does NMN taste like?

Our NMN has a neutral taste with a subtle hint of sourness, similar to L-carnitine or vitamin C.

Is NMN like collagen? Can it help with hair/skin/nails?

NMN and collagen are synergistic in their roles. While collagen primarily benefits external aspects like skin health, NMN focuses on internal wellness, enhancing metabolism, DNA repair, cardiovascular health, and muscle function in aging individuals however some consumers report improved skin health with NMN too.

Can NMN Speed Up Metabolism and Assist with Weight Management?

NMN (nicotinamide mononucleotide) may support metabolism and weight management. It enhances NAD+ levels, which are crucial for energy metabolism and decline with age. This can potentially improve metabolic rate and fat burning processes, aiding in weight management. However, it's essential to combine NMN supplementation with a balanced diet and regular exercise for optimal results. Further research is needed to fully understand NMN's effects on weight management. Always consult a healthcare professional before starting any new supplement regimen.

Can NMN help with diabetes & heart health?

Emerging research indicates NMN's potential in improving insulin sensitivity, particularly in older adults with pre-diabetes symptoms. Additionally, NMN shows promise in supporting heart health.

Which is better for boosting NAD+, NMN or NR?

While both NMN and NR (nicotinamide riboside) are marketed as NAD+ boosters, NMN is often preferred for three key reasons:

Greater stability in the bloodstream.

Closer proximity in the NAD+ conversion pathway.

Endorsement by leading longevity scientists and more focused research.

Products such as Tru Niagen and Cognitune have focussed on using NR versus NMN. Research suggests NMN is the superior ingredient and is more bioavailable which is why we choose NMN at Simply Nootropics.

How should I store my NMN?

To maintain its potency, keep your NMN sealed in its pouch and store it in a refrigerator or a cool place.

Are there any side effects with NMN?

For most individuals, NMN doesn't cause side effects. A small number may experience mild symptoms like nausea or fatigue, often due to a specific gene mutation (MTHFR) affecting the body's processing. This can be easily managed by incorporating our TMG Betaine powder into your daily routine, which helps support the body's natural processes.

About Us

Who Founded Simply Nootropics?

Simply Nootropics was established by Anthony Baxter and Stuart Vaughan in New Zealand who were inspired to create world leading nootropic supplements. Their story behind the brand can be explored in more detail here.

Where are your offices and warehouse?

Our headquarters are situated in the vibrant area of Parnell, Auckland, New Zealand. The warehouse and manufacturing facility, where all the magic happens, is located in Hobsonville, New Zealand. We also have an office in Sydney, Australia.

How long have you guys been around for?

We launched our venture in 2020, backed by over 50 years of combined experience in our dedicated team. Our team includes Stuart Vaughan, a natural health sector leader with 15 years under his belt; Dr. Brian P. Ramos,  Ph.D. in Neurobiology from Yale University in 2005 with nearly 20 years of expertise; and our visionary, Anthony Baxter, who brings 10 years of experience in scaling high-growth companies and well known brands in NZ including topping the Deloitte FAST 500 list. Our focus has always been on delivering superior products and education, exceptional customer service, and maintaining complete transparency.

How many customers do you have?

We proudly serve thousands of customers across New Zealand, Australia, and America. Our commitment to quality is reflected in hundreds of positive 5-star reviews from our satisfied customers.

Third Party Lab Testing

We place immense value on the quality and safety of our products. To ensure efficacy and give you peace of mind, all our products undergo rigorous independent testing. This process verifies their quality and purity, aligning with our commitment to high standards.


How does your money back guarantee work?

Feel 100% Satisfied within 60 days of purchase or get a refund. You can read more about our guarantee here, and you can email our team at and we’ll sort you out.

How do I apply a discount voucher to my order?

Enter the coupon at checkout, on the right hand side.

Discounts are automatically applied for multiple quantity orders in the slider cart and checkout. Buy more items — get bigger discounts and pay less!

What forms of payment do you accept?

Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Afterpay and Lay buy.

Do you have a Loyalty Program?

We do! We’ve just launched our Simply Rewards loyalty program in 2024.  It's designed to reward our loyal customers by bringing immediate value plus there’s a tonne of surprise gifts and experiences on offer! It's easy to create an account, just go to our loyalty page or purchase and you’ll be sent an email to join, and you'll start earning points on every $ you spend in the Simply Nootropics online store. You can read more about it here.

How does your refer a friend program work?

Once you join our Simply Rewards: loyalty program, you can generate your own referral link for your friends and family. Your friend will receive $10 off their purchase, and you'll earn bonus Simply Rewards points.


Do you have a retail presence?

We are currently in a few select, premium retailers in New Zealand. We plan to expand our footprint in the future.

How do I distribute Simply Nootropics products?

Please fill out our wholesale application form here, and we'll get back to you.