Through my 20's, I burnt the candle from both ends. After launching and managing several companies in my early 20s, living in hotels and being in the air every week while juggling what life had to offer me, I was starting to feel sluggish and foggy. My stress levels were through the roof and I knew deep down that it was not a sustainable way to operate. I had a strong passion and drive but my mind and body could not keep up. This was when I started my search to find a way to improve my mind and body, so I could keep operating at a high level without crashing to achieve my goals.
The truth is, I hit burn out twice in my 20s, and I never want to be there again. I couldn't get out of bed for a week, and It was at that moment I knew I needed to take a step back to learn more about myself, human performance and self-care. I started looking into different ways to improve cognitive function at a scientific level and the research I came across caught my attention. Like many people I know, I suffered from brain fog, intense stress and tension from high pressure situations, which meant a lack of focus, forgetfulness and sometimes procrastination. Some weeks were very productive and others were a write-off. I found myself limited by my own body and mind, wanting to do more, but with no gas in the tank.
By using nootropics and some simple biohacking protocols, I was able to transform my mind, energy and general headspace. I saw first hand the power of good nutrition for the brain, which helped me combat my fatigue, procrastination, stress, lack of focus, poor memory and depression. Following my new-found focus to feed my brain and mind, I started learning other ways to "bio-hack" the body to improve cognitive ability, increase my longevity and reduce my stress. Introducing daily meditation and breathing exercises again took me to a new level.
Nootropics and biohacking was life changing for me and I knew this was something I needed to get into the hands of others that had no idea they existed, or haven't paid attention yet.
All of this inspired me to create simply nootropics.Anthony Baxter - Co-founder